Many businesses are leveraging the power of social media marketing to make tremendous strides in growing their businesses. Social media marketing plays a crucial role in brand awareness, directly connecting with your ideal client, increasing awareness about products and services and increasing sales.

The reality is, social media can also be very time-consuming and demanding, even on the best of days.

If you want to be successful on social media, it is all about consistency. Researching new ideas, measuring analytics, creating, publishing and testing new campaigns/content, and connecting with your audience in meaningful conversations. Social media is always changing and it is important to stay up to date on new features, trends and user behaviour.


YOU CAN NO LONGER KEEP UP WITH NEW TRENDS AND FEATURES. Social media is constantly changing. Instagram, Facebook and TikTok are constantly updating their platform, adding new features plus battling with the algorithm and let’s not forget about trends. Every time a platform puts out a new feature, these features are favoured by the algorithm over other features. Staying up to date is necessary to keep your content and business current. If you find yourself falling more and more behind, it may be time to outsource your social media.

YOU ARE NOT SOCIAL MEDIA SAVVY. Have you ever opened a social media app and wondered what everything means and the purpose behind it? What are hashtags? And what do they do? Reels? What are those? It can be difficult to leverage the benefits of all of these features if you’re not certain what exactly they are.

If you are looking to the younger generations in your family or friends circle to help you out, it may be time to look into hiring a social media manager. There could be a gap in social media strategy and you could be ultimately leaving money on the table.

YOU’RE SPREADING YOURSELF TOO THIN. Are you wearing all of the hats in your business?

As your business begins to grow, often social media is the last item on your to-do list which is very understandable. It takes time and energy to build out and execute a content strategy that not only resonates with your audience but converts into sales. When social media is done right, it can become a part-time job on top of running a business.

Do any (or even all) of these sound like you? There is no need to feel ashamed if you cannot keep up with every digital trend or are too busy. This is exactly what social media marketing experts are here for. We live and breathe this industry so business owners can do what they do best–run their businesses! Outsourcing your social media to someone who understands the climate will not only free up time within your schedule to do things that you love but will also help you reach your goals.

By Portia Chambers

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