Senior Project Manager/Publicist

Laurie Weir

Founder and Principal Publicist of EventfulPR, Sharyn is highly respected in the PR industry as hard working, resourceful and inventive.

A strategic communicator with expertise in account management, communications planning, media relations, event management, and spokesperson/celebrity management who approaches programs with meticulous attention to detail and organization.

Laurie brings to the team extensive PR and publicity experience in the luxury retail, home/lifestyle, food and beverage and CPG sectors. Previous client experience includes: BMW Canada, Bosch, SodaStream, Target, Square One Shopping Centre, RioCan, CBC (Debbie Travis), Wine Country Ontario, Moet Hennessy, Stella Artois, Kimberly-Clark. Her award-winning campaigns have generated leads and conversions for clients as well as product/brand advocacy from credible authorities.

She understands how to tell a brand’s story to media and engage bloggers and influencers, and holds many long-standing relationships with key print, online and broadcast outlets across the country.   Laurie additionally provides marketing communications/PR consulting services to leading companies in the lifestyle, art/film, food and beverage and wine sectors.