Communications specialist with nearly 14 years agency experience in public relations, influencer marketing, social media and events.
A strategic communicator with expertise in account management, communications planning, media relations, event management, and spokesperson/celebrity management who approaches programs with meticulous attention to detail and organization.
Laurie brings to the team extensive PR and publicity experience in the luxury retail, home/lifestyle, food and beverage and CPG sectors. Previous client experience includes: BMW Canada, Bosch, SodaStream, Target, Square One Shopping Centre, RioCan, CBC (Debbie Travis), Wine Country Ontario, Moet Hennessy, Stella Artois, Kimberly-Clark. Her award-winning campaigns have generated leads and conversions for clients as well as product/brand advocacy from credible authorities.
She understands how to tell a brand's story to media and engage bloggers and influencers, and holds many long-standing relationships with key print, online and broadcast outlets across the country. Laurie additionally provides marketing communications/PR consulting services to leading companies in the lifestyle, art/film, food and beverage and wine sectors.