The Team
Eventful PR is a highly skilled team of media experts known for unwavering passion and unique story-telling strategies that include innovative media relations, social media and overall brand management. We promise our clients coverage that counts – communicating the right messages, in a relevant creative way. Eventful PR integrates strategic planning, creative marketing, public relations and social media within our campaigns.
Based in Toronto, Canada, the boutique agency offers each client full public relations services across Canada and select cities in US. With a mission to foster client relations that nurture new ideas and innovation, Eventful PR agency maintains a highly curated roster of brands, working with creatives and designers that inspire and motivate our team to push boundaries and achieve excellence.
Led by Sharyn Smith – a multi-talented Strategic Communications Executive with agency communications experience. Eventful PR clients span a variety of industries, with a specialty in design, lifestyle, food and personal branding public relations. Browse our Clients section and see what clients are saying about Eventful PR.
Sharyn Smith, Principal Publicist
“You create the story. We’ll help give it a voice.”
Sharyn Smith has a talent for developing and sustaining mutually beneficial, long-lasting media relationships – a pillar and pinnacle in the PR industry.
In her early days in the PR field, Sharyn quickly found her niche among interior designers, sharing a foundational belief that what makes interiors memorable is more than just how pretty it is. The real story behind the design, is the person it was designed for.
Prior to founding Eventful PR Sharyn honed her skills and developed partnerships at several leading PR firms based in Toronto servicing diverse range of clients, where she worked as the lead Senior Publicist. Over the years she has amassed a wealth of corporate sales, communications and corporate event management experience.
Sharyn’s strengths lie in assisting clients leverage cross-promotional opportunities and build their brand through strategic direction, positioning and evolution. She has serviced a comprehensive portfolio of design and lifestyle clients, working closely with each to identify their goals and building their brands.
Sharyn’s resourcefulness has also made her an asset to many consumer, media and trade publications outlets across North America. Working alongside some of the most enduring brands. Her press relationships span a variety of sectors including interior design, luxury and lifestyle media platforms. Focused and excels at finding ways to develop and sustain mutually beneficial, long-lasting media relationships, and has garnered coverage in the most respectable, sought-after media outlets in North America.
With a number of leading, well-known lifestyle brands and designers as clients, her strengths lie in assisting clients with cross-promotional opportunities as well as build their brand with strategic direction, positioning and evolution. Leveraging a well-established and wide-ranging network of PR, media and brand market connections, Sharyn helps her clients become household names, at home and around the world.
Best known for her experience and success in interior design PR, including working with more than 30 Canadian interior design firms, designers and stylists. Sharyn has partnered with many notable national brands and designers, and has assembled a strong team of creative experts around her. Her extensive industry knowledge and enviable contact book in the design, interiors, and lifestyle related world make her a force to be reckoned with.
“Working with some of the industry’s most creative thinkers has proven an endless source of inspiration, as I honed and expanded my own strengths through the years.”
Laurie Weir, Senior Project Manager/Publicist
Communications specialist with nearly 14 years agency experience in public relations, influencer marketing, social media and events. A strategic communicator with expertise in account management, communications planning, media relations, event management, and spokesperson/celebrity management who approaches programs with meticulous attention to detail and organization.
Laurie brings to the team extensive PR and publicity experience in the luxury retail, home/lifestyle, food and beverage and CPG sectors. Previous client experience includes: BMW Canada, Bosch, SodaStream, Target, Square One Shopping Centre, RioCan, CBC (Debbie Travis), Wine Country Ontario, Moet Hennessy, Stella Artois, Kimberly-Clark. Her award-winning campaigns have generated leads and conversions for clients as well as product/brand advocacy from credible authorities.
She understands how to tell a brand’s story to media and engage bloggers and influencers, and holds many long-standing relationships with key print, online and broadcast outlets across the country. Laurie additionally provides marketing communications/PR consulting services to leading companies in the lifestyle, art/film, food and beverage and wine sectors.
Phil Yetman, Social Media-Brand Strategist
Phil brings a design and technical background to digital project strategy and management, creating a valuable asset to the agency and clients we serve. He has planned and executed successful, award-winning campaigns for product based clients on both a local and national level, and has managed accounts with budgets ranging from four to seven figures.
Phil is the “swiss army knife” of marketing with vast knowledge of both consumer and business marketing and technical skill ranging from graphic design to complex online marketing campaigns. His experience includes digital management of websites, developing digital strategies, branding, social media strategy and full scale marketing campaigns.
Currently, Phil is focused on digital web design, online marketing strategies and helping to bring the most exposure for our valued clients.
Sara Duck
Sara known for her keen design eye brings to the Eventful PR team over 15 +years writing experience acting as magazine editor, writer and content creator for Canadian lifestyle and design publications
Her work has been nationally published in notable lifestyle and design publications and newspapers in Canada and is also published author with children book series entitled: The Tea Party Adventure.
Ashley Avis
Ashley is an exceptional content creator and web designer, specializing in helping clients establish a strong brand presence, refine their messaging, and showcase their authenticity. With a passion for organic marketing strategies, Ashley crafts compelling content that captivates audiences and cultivates meaningful connections, from blog posts to social media campaigns.
Ashley brings valuable experience working closely with service-based companies in the Niagara region, and understands the unique challenges and opportunities that arise in this sector.
Sharyn Smith, Principal Publicist
“You create the story. We’ll help give it a voice.”Sharyn Smith has a talent for developing and sustaining mutually beneficial, long-lasting media relationships – a pillar and pinnacle in the PR industry. In her early days in the PR field, Sharyn quickly found her niche among interior designers, sharing a foundational belief that what makes interiors memorable is more than just how pretty it is. The real story behind the design, is the person it was designed for. Prior to founding Eventful PR Sharyn honed her skills and developed partnerships at several leading PR firms based in Toronto, where she worked as the lead Senior Publicist. Over the years Sharyn has amassed a wealth of corporate sales, communications and corporate event management experience. Sharyn’s strengths lie in assisting clients leverage cross-promotional opportunities and build their brand through strategic direction, positioning and evolution. Sharyn has a comprehensive portfolio of design and lifestyle clients, working closely with each to identify their goals and building their brands. With a number of leading, well-known lifestyle brands and designers as clients, Sharyn’s strengths lie in assisting clients with cross-promotional opportunities as well as build their brand with strategic direction, positioning and evolution. Leveraging a well-established and wide-ranging network of PR, media and brand market connections, Sharyn helps her clients become household names, at home and around the world. Sharyn’s resourcefulness has also made her an asset to many consumer, media and trade publications outlets across North America. Sharyn has worked alongside some of the most enduring brands. Her press relationships span a variety of sectors including interior design, luxury and lifestyle media platforms. Sharyn excels at finding ways to develop and sustain mutually beneficial, long-lasting media relationships, and has garnered coverage in the most respectable, sought-after media outlets in North America Sharyn is best known for her experience and success in relating to interior design PR, including working with more than 30 Canadian interior design firms, designers and stylists. Sharyn has partnered with many notable national designers and brands, and has assembled a strong team of creative experts around her. Her extensive industry knowledge and enviable contact book in the design, interiors, and lifestyle related world make her a force to be reckoned with.
“Working with some of the industry’s most creative thinkers has proven an endless source of inspiration, as I honed and expanded my own strengths.”
Laurie Weir, Senior Project Manager/Publicist
Phil Yetman, Social Media-Brand Strategist
Lydia McNutt, Content Consultant & Freelance Writer
Lydia McNutt works with Eventful PR to create original content that gets noticed. She is an award-winning writer, editor and public relations professional, serving her clients with more than 20 years of Canadian media experience. Lydia has been published in numerous top-tier Canadian publications, under her own byline and as a ghost writer. Lydia’s deep-rooted interest in art, architecture and design translate to content that people love to read, while bringing brands to life.
Lydia was the proud recipient of a Gold Kenneth R. Wilson Award in 2004, and to her more-recent credit, has been recognized with awards from the Canadian Public Relations Society and the International Association of Business Communicators. Aside from her usual “beats,” Lydia has been published in print and online on topics ranging from lifestyle and community, to finance, technology and business.