How To Elevate Your Brand

6 April 2020 - 6:33pm

At Eventful PR, our goal is to set our clients apart from the crowd within their respective industries - but our work goes much deeper than merely differentiating a business and a brand.

It all begins by understanding the competition. This isn't about envy, or copying what others are doing. It's about pinpointing what makes you different, so you can play up those differentiators to your advantage - and to the benefit of your clients. Each business has unique offerings that appeal to different people, so emphasize your differences. At Eventful PR, our job is to get you thinking about this.

What's your claim to fame?

What do you want your brand to be known for? You don’t need to know how to project your brand message. That’s where your PR professional comes in. You just need to know what you stand for, and what you want people to think and feel when they encounter your company.

We ask our clients to answer a few key questions. Their answers help us to create a strategy to serve your needs and goals, and connect with the right audience.

It's important to remember that PR does not happen in a month. Particularly when it comes to your public image, patience is a virtue.

Engage with imagery.

A picture is worth a thousand words. But did you know engaging visual content can translate to new clients, too? Someone seeking inspiration for their own interior project can be converted into a customer with thoughtful photography that represents your brand and your work. Photos are one of the simplest and most powerful ways to communicate with potential customers.

Photography helps to support your marketing message. We like to remind our clients to think beyond standard wide-angle shots showing expansive spaces, as this doesn’t tell the full story. We encourage a mix of wide-angle shots, coupled with images capturing the subtle details, vignettes and custom elements. Together, these will showcase your work and create a narrative of your interior projects.

First impressions truly are everything, and this is especially true when it comes to customer-service industries. Ultimately, if you can set yourself apart in your industry, for the right reasons, your half-way to success. Communicate the right brand message to the right audience, and engage a great PR company to help you tell your story. There's a whole market out there that wants to hear it.