We read this great blog post recently by Alex Mansour appearing on Medium.com, and we thought it was worth a share. Below are some exceprts that were of particular interest:
People spend more time on Instagram than any other social platform except Facebook. If you’re looking for a social platform with a high level of traffic and engagement, Instagram is the ideal fit.
Instagram makes it easy to get noticed. While it’s becoming harder and harder to get noticed on Facebook and Twitter, only 9% of small businesses currently use Instagram, which means there is plenty of space to build a robust online presence.
Visual content is the future of marketing, and Instagram specializes in it. According to recent research from MIT, the human brain processes images in only 13 milliseconds. What’s more, people retain more than 80% of what they see and only 20% of what they read.
Instagram caters to the mobile revolution. 2015 was the first year that mobile search overtook desktop search, and Instagram, more than virtually any other platform, caters to the rise of mobile users. Sharing on mobile platforms is quick and easy, and the app makes it seamless to navigate a brand’s content.
Regardless of which industry you specialize in, Instagram is an essential tool that can overhaul the success and engagement of your marketing strategy. Simple, streamlined, and user-friendly, Instagram is the future of digital marketing.
Read the full blog post HERE.